From one man’s love of adventure and passion for wildlife conservation came the inspiration for HUNTING WORLD. That man is Robert M. Lee: builder, developer, adventurer, explorer, sport hunter, author, designer,conservationist, merchandising and marketing genius. It all began in 1955, when a young Bob Lee made his first trip to Africa. Struck by the awesome beauty and magnificent wildlife that he found there, he decided to return one day to open his own safari organization. And so he did in 1959.